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    Exam 2: Enhancing Brand Equity and Accountability
  5. Question
    Brand Associations Can Be Conceptualized in Terms of _____
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Brand Associations Can Be Conceptualized in Terms of _____

Question 66

Question 66

Multiple Choice

Brand associations can be conceptualized in terms of _____.


A)  type 
B)  favorability 
C)  strength 
D)  uniqueness 
E)  All of these are correct.

Correct Answer:

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