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    Advertising Promotion and other aspects
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    Exam 10: Effective and Creative Ad Messages
  5. Question
    A Creative Brief Is a Document Designed to Channel Copywriters
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A Creative Brief Is a Document Designed to Channel Copywriters

Question 95

Question 95

True/False

A creative brief is a document designed to channel copywriters' and other creatives' efforts toward a solution that will serve the interests of the client.

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