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Which Form of Advertising Focuses Not on Specific Brands but on a Corporation's

Question 96

Multiple Choice

Which form of advertising focuses not on specific brands but on a corporation's overall image or on economic or social issues relevant to the corporation's interests? 


A)  advocacy advertising 
B)  corporate advertising 
C)  non-profit advertising 
D)  primary advertising 
E)  secondary advertising

Correct Answer:

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