Multiple Choice
Which of the following is FALSE regarding effective advertising?
A) It must extend from sound marketing strategy.
B) Effective advertising must take the advertiser's view.
C) Advertising must find a unique way to break through the clutter.
D) Good advertising should never promise more than it can deliver.
E) Good advertising prevents the creative idea from overwhelming the strategy.
Correct Answer:
Verified
Correct Answer:
Verified
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