Solved

Advertisements That Violate the _____ Feature Fail to Capture the Brand's

Question 64

Multiple Choice

Advertisements that violate the _____ feature fail to capture the brand's critical essence- its positioning strategy-or present excessive information that dilutes the message of the brand's essence.


A)  unexpectedness 
B)  simplicity 
C)  novelty 
D)  concreteness 
E)  credibility

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q59: The generic and preemptive creative strategies are

Q60: Which of the following must be present

Q61: Which of the following is NOT a

Q62: The value of universalism is derived from

Q63: The generic creative style is most appropriate

Q65: An advertisement by Anheuser Busch,the manufacturer of

Q66: Marian is concerned with the preservation and

Q67: An insurance company's advertisements that mention how

Q68: Beyond thoughts and feelings,the creative brief focuses

Q69: Appropriateness,means that _.<br>A) an advertisement provides information pertinent to