Multiple Choice
Beyond thoughts and feelings,the creative brief focuses on the specific _____ the advertising campaign is designed to motivate in the target audience.
A) memories
B) cognitive connections
C) schemata
D) attitudes
E) action
Correct Answer:
Verified
Correct Answer:
Verified
Q63: The generic creative style is most appropriate
Q64: Advertisements that violate the _ feature fail
Q65: An advertisement by Anheuser Busch,the manufacturer of
Q66: Marian is concerned with the preservation and
Q67: An insurance company's advertisements that mention how
Q69: Appropriateness,means that _.<br>A) an advertisement provides information pertinent to
Q70: According to the MECCAS model,the value orientation
Q71: A manufacturer of automobiles that advertises as
Q72: Consumers often remember little else except the
Q73: _ strategies do not necessarily use any