Multiple Choice
Appropriateness,means that _____.
A) an advertisement provides information pertinent to the advertised brand relative to other brands in the product category.
B) an advertisement wins creativity awards from advertising trade associations
C) an advertisement offers a useful solution to a marketing problem
D) the methods, techniques, and copy are novel for the product category
E) it is typical of advertisements for that product category
Correct Answer:
Verified
Correct Answer:
Verified
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