Multiple Choice
The _____ creative style involves psychological,rather than physical,differentiation.
A) preemptive
B) generic
C) positioning
D) unique-selling proposition
E) brand image
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q72: Consumers often remember little else except the
Q73: _ strategies do not necessarily use any
Q74: The unique selling proposition style is a
Q75: A document designed to channel copywriters' and
Q76: Two distinct forms of corporate advertising are
Q78: _ advertising associates the experience of using
Q79: Your company markets a molded-plastic product that
Q80: Attributes are what consumers hope to receive
Q81: Enduring beliefs people hold regarding what is
Q82: In the creative brief,the brand management team