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_____ Advertising Associates the Experience of Using an Advertised Brand

Question 78

Multiple Choice

_____ advertising associates the experience of using an advertised brand with a unique set of psychological characteristics that typically would not be associated with the brand experience to the same degree without exposure to the advertisement.


A)  Informational 
B)  Resonance 
C)  Preemptive 
D)  Suggestive 
E)  Transformational

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