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_____ Strategies Do Not Necessarily Use Any Particular Type of Appeal

Question 73

Multiple Choice

_____ strategies do not necessarily use any particular type of appeal to consumers but are designed to achieve an advantage over competitors in the same product category.


A)  Symbolically-oriented 
B)  Functionally-oriented 
C)  Experientially-oriented 
D)  Category-dominance 
E)  Functionally-dominant

Correct Answer:

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