True/False
An endorser who is perceived as an expert on a given subject is more persuasive in changing audience opinions pertaining to his or her area of expertise than an endorser who is not perceived as possessing the same characteristic.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q93: As long as a celebrity is well
Q94: Which theory helps explain why scarcity works? <br>A) habituation <br>B) psychological
Q95: When consumers find something in an endorser
Q96: Which of the following statements is FALSE
Q97: A potential role of sex in advertising
Q99: A primary factor considered by executives in
Q100: The Q Score reveals the proportion of
Q101: An advertising manager chose not to hire
Q102: Products sometimes receive the explicit or tacit
Q103: Research has shown that _ does a