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    Advertising Promotion and other aspects
  4. Exam
    Exam 11: Endorsers and Message Appeals in Advertising
  5. Question
    When Consumers Find Something in an Endorser That They Consider
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When Consumers Find Something in an Endorser That They Consider

Question 95

Question 95

True/False

When consumers find something in an endorser that they consider attractive,persuasion occurs through an identification process.

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