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    Exam 11: Endorsers and Message Appeals in Advertising
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    According to the Protection Motivation Theory,the Audience's Perception as to Whether
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According to the Protection Motivation Theory,the Audience's Perception as to Whether

Question 2

Question 2

Multiple Choice

According to the Protection Motivation Theory,the audience's perception as to whether or not they have the ability to take the action is called ______.


A)  perceived threat 
B)  social disapproval 
C)  severity 
D)  perceived self-efficacy 
E)  perceived response efficacy

Correct Answer:

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