True/False
A recent change that has occurred in the advertising industry is the "unbundling" of media planning from creative services.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: Target rating points (TRPs)adjust vehicle ratings to
Q3: Describe the concept of continuity,name and describe
Q4: Media-software programs allow the user to evaluate
Q5: Assume that Mia's Foods spent $200,000 for
Q6: Effective reach planning generally leads to using
Q7: Suppose Thread's Corporation,an apparel manufacturer that specializes
Q8: Advertising purchased on all network programs aired
Q9: Renee is selecting the target audience,specifying media
Q10: The shelf-space model assumes that the role
Q11: The number of consumers who actually are