Solved

The Percentage of a Target Audience That Is Exposed,at Least

Question 90

Multiple Choice

The percentage of a target audience that is exposed,at least once,during a specified time frame to the vehicles in which an advertising message is inserted represents _____.


A)  scope 
B)  spread 
C)  reach 
D)  frequency 
E)  gross rating points

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q85: According to the concept of effective reach,there

Q86: Assume that an advertising campaign reaches 70

Q87: Pablo owns seven children's clothing stores.He spends

Q88: Which of the following factors can increase

Q89: For media planners,the choice of media and

Q91: Effective reach planning generally leads to using

Q92: Assume that the media schedule for a

Q93: Molly is an advertiser who is assisting

Q94: Continuity involves the matter of how advertising

Q95: Given a fixed advertising budget,the media planner