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Given a Fixed Advertising Budget,the Media Planner Cannot Simultaneously Optimize

Question 95

Multiple Choice

Given a fixed advertising budget,the media planner cannot simultaneously optimize _____.


A)  reach, frequency, and continuity 
B)  awareness generation and brand image 
C)  GRP, TRP, and continuity 
D)  media and message 
E)  functional, emotional, and humorous appeal

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