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Molly Is an Advertiser Who Is Assisting One of Her

Question 93

Multiple Choice

Molly is an advertiser who is assisting one of her clients.The client is concerned with the how advertising budget should be allocated over time.The client is concerned with the _____ fundamental objective to media planning.


A)  reach 
B)  frequency 
C)  weight 
D)  continuity 
E)  cost

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