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    Exam 16: Media Planning and Analysis
  5. Question
    Assume That the Media Schedule for a Brand Yields 250
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Assume That the Media Schedule for a Brand Yields 250

Question 108

Question 108

Multiple Choice

Assume that the media schedule for a brand yields 250 GRPs and reaches 10 percent of the market.The frequency would be ____.


A)  25 
B)  10 
C)  240 
D)  260 
E)  2500

Correct Answer:

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