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    Advertising Promotion and other aspects
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    Exam 16: Media Planning and Analysis
  5. Question
    The Percentage of a Target Audience That Is Exposed,at Least
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The Percentage of a Target Audience That Is Exposed,at Least

Question 100

Question 100

True/False

The percentage of a target audience that is exposed,at least once,during a specified time frame to the vehicles in which an advertising message is inserted represents reach.

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