Multiple Choice
_____ adjust vehicle ratings to reflect just those individuals who match the advertiser's target audience.
A) Gross rating points (GRPs)
B) Target rating points (TRPs)
C) Efficiency rating points (ERPs)
D) Net rating points (NRPs)
E) Indexed rating points (IRPs)
Correct Answer:
Verified
Correct Answer:
Verified
Q98: Kraft is introducing a new line of
Q99: What is the first step when using
Q100: The percentage of a target audience that
Q101: _ reach is based on the idea
Q102: In advertising terminology,newspaper is the _ and
Q104: According to the three-exposure hypothesis,it is best
Q105: _ involves the matter of how advertising
Q106: Auby's Corporation is an apparel manufacturer that
Q107: Target market identification and marketing mix selection
Q108: Assume that the media schedule for a