Solved

The Second Step of Frequency Value Planning Is to _____

Question 54

Multiple Choice

The second step of frequency value planning is to _____.


A)  estimate the frequency distribution of the various media schedules under consideration 
B)  develop an index of exposure efficiency 
C)  estimate the OTS value at each OTS level 
D)  determine the total value across all OTS levels 
E)  estimate the exposure utility for each level of vehicle exposure

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q49: Explain why (or why not)the three-exposure hypothesis

Q50: _ is the design of a strategy

Q51: Media planning involves coordination of three levels

Q52: The time frame used by the majority

Q53: CPM-TM is calculated by taking the total

Q55: CPM is a measure of a media

Q56: The message strategy consists of advertising objectives,budget,and

Q57: The number of times,on average,during the media-planning

Q58: When preparing a _ advertising schedule,MasterLens plans

Q59: CPM stands for _.<br>A) cost per million <br>B) cost per