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    Advertising Promotion and other aspects
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    Exam 20: Consumer Sales Promotion: Premiums and Other Promotions
  5. Question
    Which Type of Premium Can Build Sales Volume in Stores
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Which Type of Premium Can Build Sales Volume in Stores

Question 14

Question 14

Multiple Choice

Which type of premium can build sales volume in stores that put up displays and participate fully? 


A)  near-pack premium 
B)  self-liquidating offer 
C)  mail-in offer 
D)  add-on premium 
E)  continuity premium

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