Multiple Choice
One regional discount apparel chain ran a promotion in which paper shopping bags were mailed out to shoppers-paper bags of the sort that one sees in grocery stores.The bags were printed with statements such as,"20% off everything you can stuff in this bag." The deal was offered on a one-day-only basis and then repeated again at different times throughout the year.This is an example of a retailer _____.
A) special price deal
B) sample
C) premium
D) frequent-shopper program
E) coupon
Correct Answer:

Verified
Correct Answer:
Verified
Q10: Continuity programs are also referred to as
Q11: When evaluating promotions,efficiency represents a promotion's cost-per-thousand.
Q12: Compare and contrast overlay and tie-in promotions
Q13: For which type of promotion must participants
Q14: Which type of premium can build sales
Q16: _ refers to two or more brands
Q17: If Sun Cosmetics were to use both
Q18: Which of the following is FALSE regarding
Q19: Retailers also design promotions for their present
Q20: A model such as could