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    Exam 20: Consumer Sales Promotion: Premiums and Other Promotions
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    Larkin Manufacturing Wishes to Reinforce Their Brand's Image
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Larkin Manufacturing Wishes to Reinforce Their Brand's Image

Question 98

Question 98

Multiple Choice

Larkin Manufacturing wishes to reinforce their brand's image.It would be most effective for them to use _____.


A)  rebates 
B)  sampling 
C)  price-off deals 
D)  continuity programs 
E)  self-liquidating offers

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