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In Promotion Situations It Is Possible for Brand Managers to Formally

Question 97

Multiple Choice

In promotion situations it is possible for brand managers to formally evaluate promotions,provided that the procedure for evaluating each criterion is ____.


A)  clearly articulated 
B)  systematically implemented 
C)  consistently applied to all promotions that are appraised 
D)  a and b only 
E)  a, b, and c

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