Multiple Choice
Listerine mouth wash provided customers with a free 250ml bottle along with the purchase of a 1.7L bottle.This promotional offer would be categorized as a(n) _____.
A) near-pack premium
B) bonus pack
C) on-pack premium
D) price-off promotion
E) add-on bonus
Correct Answer:
Verified
Correct Answer:
Verified
Q90: For which type of promotion are winners
Q91: _ entail a reduction in a brand's
Q92: Price-off labels may be used on new
Q93: Tie-in promotions are cost-effective because the cost
Q94: The Federal Trade Commission states that _.<br>A) there
Q96: Which of the following is a characteristic
Q97: In promotion situations it is possible for
Q98: Larkin Manufacturing wishes to reinforce their brand's
Q99: _ of a promotion represents the cost-per-unit
Q100: Managers must be circumspect in choosing premium