Multiple Choice
A perfume manufacturer will send you a new lotion that uses the perfume you like if you mail them a proof of purchase and $5.00.This is an example of a(n) _____.
A) self-liquidating offer
B) reimbursed premium
C) on-pack premium
D) out-of-store premium
E) in-pack premium
Correct Answer:
Verified
Correct Answer:
Verified
Q32: Free-with-purchase premiums are also called _.<br>A) self-liquidating offers <br>B) mail-in
Q33: Which type of consumer promotion offers consumers
Q34: As promotion manager for a candy bar
Q35: _ are extra quantities of a product
Q36: Premiums are articles of merchandise or services
Q38: The major objective of continuity promotions is
Q39: _ are articles of merchandise or services
Q40: Self-liquidating offers usually require that the consumer
Q41: Price-off promotions are effective when the marketer's
Q42: _ premiums are less expensive because additional