Multiple Choice
Which type of consumer promotion offers consumers an immediate reward with the objective of encouraging repeat purchases?
A) samples
B) phone cards
C) continuity programs
D) self-liquidating offers
E) bonus packs
Correct Answer:
Verified
Correct Answer:
Verified
Q28: Free-with-purchase premiums are primarily designed to generate
Q29: Compared with many other sales-promotion techniques,sweepstakes are
Q30: Brian owns seven gourmet food stores.He has
Q31: A promotion program's _ is the sum
Q32: Free-with-purchase premiums are also called _.<br>A) self-liquidating offers <br>B) mail-in
Q34: As promotion manager for a candy bar
Q35: _ are extra quantities of a product
Q36: Premiums are articles of merchandise or services
Q37: A perfume manufacturer will send you a new lotion that
Q38: The major objective of continuity promotions is