Multiple Choice
As promotion manager for a candy bar manufacturer,your objective is to create a sales promotion that will provide consumers with an immediate reward while achieving a repeat purchase objective for your company.Which of the following would effectively serve these purposes?
A) mail-in offer
B) contest
C) sweepstakes
D) bonus pack
E) sample
Correct Answer:
Verified
Correct Answer:
Verified
Q29: Compared with many other sales-promotion techniques,sweepstakes are
Q30: Brian owns seven gourmet food stores.He has
Q31: A promotion program's _ is the sum
Q32: Free-with-purchase premiums are also called _.<br>A) self-liquidating offers <br>B) mail-in
Q33: Which type of consumer promotion offers consumers
Q35: _ are extra quantities of a product
Q36: Premiums are articles of merchandise or services
Q37: A perfume manufacturer will send you a new lotion that
Q38: The major objective of continuity promotions is
Q39: _ are articles of merchandise or services