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    Business
  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 20: Consumer Sales Promotion: Premiums and Other Promotions
  5. Question
    The First Step in Evaluating Sales Promotion Ideas Is to _____
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The First Step in Evaluating Sales Promotion Ideas Is to _____

Question 23

Question 23

Multiple Choice

The first step in evaluating sales promotion ideas is to _____.


A)  identify the objectives 
B)  identify the costs 
C)  state a hypothesis 
D)  identify the budgeting technique 
E)  conduct a competitive analysis

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