Solved

For Manufacturers,the Buy X,Get 1 Free Form of Premium Serves the Primary

Question 27

Multiple Choice

For manufacturers,the Buy X,Get 1 Free form of premium serves the primary purpose of _____.


A)  reinforcing brand image 
B)  creating long-term relationships with customers 
C)  enhancing advertising efficiency 
D)  rewarding a brand's loyal customers or encouraging trial 
E)  reinforcing other marketing communications messages

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q22: Laurie received a free Hawaiian shirt from

Q23: The first step in evaluating sales promotion

Q24: Cash discounts given to consumers who submit

Q25: Which of the following is a type

Q26: One strength of promotions is that results

Q28: Free-with-purchase premiums are primarily designed to generate

Q29: Compared with many other sales-promotion techniques,sweepstakes are

Q30: Brian owns seven gourmet food stores.He has

Q31: A promotion program's _ is the sum

Q32: Free-with-purchase premiums are also called _.<br>A) self-liquidating offers <br>B) mail-in