Multiple Choice
A model such as 11ea5c6c_f904_1895_945b_43e6de6be273__11 could be used to evaluate a completed promotional program.In this model the "Eij" represents the ____.
A) effectiveness of the program
B) execution proficiency
C) expense
D) evaluative criteria
E) equity enhancement
Correct Answer:

Verified
Correct Answer:
Verified
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