Multiple Choice
An effective approach to presenting the benefits of a product is to
A) describe them with highly complex terms.
B) show them in a list or a table, identifying each feature and describing the benefits it offers.
C) list the features, and challenge the audience to figure out the benefits.
D) choose one direct benefit and one indirect benefit.
E) exaggerate them.
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Most persuasive business messages involve requests for
Q25: When preparing persuasive messages for audiences in
Q54: What is circular reasoning?
Q55: When writing persuasive messages,one way to avoid
Q58: When it comes to assessing human needs,<br>A)
Q62: An advertisement stating that a new resort
Q63: The interest phase of a sales message
Q73: Briefly explain several guidelines for adapting marketing
Q83: When it comes to persuasive messages, an
Q100: Establishing credibility in persuasive messages<br>A)is impossible unless