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An Effective Approach to Presenting the Benefits of a Product

Question 59

Multiple Choice

An effective approach to presenting the benefits of a product is to


A) describe them with highly complex terms.
B) show them in a list or a table, identifying each feature and describing the benefits it offers.
C) list the features, and challenge the audience to figure out the benefits.
D) choose one direct benefit and one indirect benefit.
E) exaggerate them.

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