Establishing Credibility in Persuasive Messages

Multiple Choice

Establishing credibility in persuasive messages

A) is impossible unless the audience is already familiar with you.
B) is a waste of time,since data and evidence are the only things audiences find convincing.
C) requires a condescending,"know-it-all" tone.
D) works only when you make negative comments about your company's competitors.
E) is essential when you are trying to persuade a hostile or skeptical audience.