If Price Is One of Your Strong Selling Points,you Should

Multiple Choice

If price is one of your strong selling points,you should

A) mention special offers, such as volume discounts, before actually stating the price.
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership") .
C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item") .
D) give it a position of prominence, such as in the headline or as the last item in a paragraph.
E) not overemphasize it, since you might need to fall back on it later.