Multiple Choice
Advertising Value Equivalency (AVE) basically refers to the notion of measuring
A) "monetary value of message exposure."
B) audience recall of messages.
C) gatekeeper influence.
D) hits or visits.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: A measurement of audience attitudes and opinions
Q4: Quantitative analysis should be avoided in evaluating
Q5: Which can be accomplished by systematic tracking?<br>A)
Q6: What figures are necessary to calculate "cost-per-thousand"?<br>A)
Q7: A baseline study is an assessment of
Q9: Pretesting an audience is usually involved with
Q10: The best article recall surveys involve trained
Q11: You've been asked to oversee a new
Q12: Day-after recall measures<br>A) audience awareness and comprehension.<br>B)
Q13: The number of people "exposed" to media