Multiple Choice
Pretesting an audience is usually involved with a(n)
A) comment card.
B) organizational audit.
C) split message technique.
D) pilot test.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q4: Quantitative analysis should be avoided in evaluating
Q5: Which can be accomplished by systematic tracking?<br>A)
Q6: What figures are necessary to calculate "cost-per-thousand"?<br>A)
Q7: A baseline study is an assessment of
Q8: Advertising Value Equivalency (AVE)basically refers to the
Q10: The best article recall surveys involve trained
Q11: You've been asked to oversee a new
Q12: Day-after recall measures<br>A) audience awareness and comprehension.<br>B)
Q13: The number of people "exposed" to media
Q14: Your university president has asked you to