Multiple Choice
What figures are necessary to calculate "cost-per-thousand"?
A) media impressions and potential readership
B) census data and event costs
C) media outlets and advertising equivalency
D) media impressions and cost of program publicity
Correct Answer:
Verified
Correct Answer:
Verified
Q1: If an objective is informational,measurement techniques must
Q2: Which is NOT a common method to
Q3: A measurement of audience attitudes and opinions
Q4: Quantitative analysis should be avoided in evaluating
Q5: Which can be accomplished by systematic tracking?<br>A)
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