Question 1

Nike website that had built using Java technology was practically invisible to the spiders that search engines use to crawl webpage content looking for keywords that serve as clues about t the website.

Accepted Answer

A) True 
 B)False

Question 2

Search engine optimization (SEO)involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Accepted Answer

A) True 
 B)False

Question 3

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.

Accepted Answer

A) search engine results pages 
B) direct to consumer sales channels 
C) organic search listings 
D) search engine optimization

Question 4

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

Accepted Answer

The answer of Context defines the________ of the user;for example,trying...

Question 5

Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.

Accepted Answer

A) True 
 B)False

Question 6

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

Accepted Answer

The answer of What are 2 metrics used by PPC...

Question 7

The semantic Web is one in which computers can interpret the meaning of content or data by using metadata:

Accepted Answer

A) True 
 B)False

Question 8

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

Accepted Answer

A) Crawler search engines 
B) Information retrieval engines 
C) Semantic search engines 
D) Web directories

Question 9

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

Accepted Answer

A) Subscriptions 
B) Licensing fees 
C) Advertising 
D) User fees

Question 10

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.

Accepted Answer

The answer of Identify and explain the two types of...

Question 11

________ engines are used by e-commerce sites to recommend products,news organizations to recommend news articles and videos,Web advertisers to anticipate the ads people might respond to,and so on

Accepted Answer

The answer of ________ engines are used by e-commerce sites...

Question 12

________ attempt to anticipate information that a user might be interested in or respond to.

Accepted Answer

A) crawlers 
B) enterprise search engines 
C) recommendation engines 
D) Web search engines

Question 13

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

Accepted Answer

A) Enterprise search 
B) Recommendation engine 
C) Search engine marketing 
D) Web search

Question 14

________ systems base their recommendations on factors such as age and income;and ________ filtering systems typically rely on information about a person's behavior,such as purchases and product ratings.

Accepted Answer

A) Demographic;collaborative 
B) Similarity;comparison 
C) Knowledge;expert 
D) Content;collaborative

Question 15

Protecting company data from criminals is a significant challenge in itself,but Google is frustrated by the fact that it had to defend against attacks from the U.S.and Chinese governments.

Accepted Answer

A) True 
 B)False

Question 16

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

Accepted Answer

The answer of ________ tools are used by employees to...

Question 17

Which factor is likely to influence a search engine's user satisfaction rating?

Accepted Answer

A) Keywords 
B) Page titles 
C) SERP click through rate 
D) Site speed

Question 18

The first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign

Accepted Answer

A) True 
 B)False

Question 19

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

Accepted Answer

The answer of If $2,000 was spent on a campaign...

Question 20

Because modern search engines use proprietary technology in the race to stay ahead of competitors,it is not possible to tell exactly how they decide what websites will appear in a SERP.

Accepted Answer

A) True 
 B)False

Exam 6: Attracting Buyers With Search, Semantic, and Recommendation Technology

Nike website that had built using Java technology was practically invisible to the spiders that search engines use to crawl webpage content looking for keywords that serve as clues about t the website.

Search engine optimization (SEO)involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Because businesses compete for our attention,they have a vested interest in maintaining a high degree of visibility on _________.

Context defines the________ of the user;for example,trying to purchase music,to find a job,or to share memories with friends and family.

Companies pay search engines to place these ads in organic search results when certain keywords are used in a search query.

What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.

The semantic Web is one in which computers can interpret the meaning of content or data by using metadata:

________ rely on sophisticated computer programs called spiders or crawlers that surf webpages,links,and other online content that are then stored in the search engine's page repository.

A major source of revenue for search engines Google and Yahoo is _______ ,such as for certain keywords.

Identify and explain the two types of search listings that are produced by SEM strategies and tactics.

________ engines are used by e-commerce sites to recommend products,news organizations to recommend news articles and videos,Web advertisers to anticipate the ads people might respond to,and so on

________ attempt to anticipate information that a user might be interested in or respond to.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

systems base their recommendations on factors such as age and income;and filtering systems typically rely on information about a person's behavior,such as purchases and product ratings.

Protecting company data from criminals is a significant challenge in itself,but Google is frustrated by the fact that it had to defend against attacks from the U.S.and Chinese governments.

________ tools are used by employees to search for and retrieve information related to their work in a manner that complies with the organization's information-sharing and access control policies.

Which factor is likely to influence a search engine's user satisfaction rating?

The first step to creating a PPC advertising campaign on SEs is to select keywords associated with the campaign

If $2,000 was spent on a campaign that led to a $6,000 increase in sales,the campaign's overall financial effectiveness as evaluated by ROAS would be $ ________.

Because modern search engines use proprietary technology in the race to stay ahead of competitors,it is not possible to tell exactly how they decide what websites will appear in a SERP.