The Results of Qualitative Research Are Said to Be Researcher

Multiple Choice

The results of qualitative research are said to be researcher dependent because:

A) they require an examination of the relationships among many variables using multivariate statistical analysis.
B) the results allow a numerical representation of consumers' attitudes and require interpretation by the researcher.
C) the measurements are structured, meaning that the consumer will choose a response from among alternatives supplied by the researcher.
D) the interpretation of the results is a matter of the researcher's opinion until corroborated by other findings.