Discuss the Relevance of Social Psychology and Cognitive Psychology to the Study

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The Answer is Answers will vary. Psychology is the study of human reactions to their environment. Psychology itself consists of several subdisciplines. Social psychology and cognitive psychology, in particular, are highly relevant to CB.Social psychology focuses on the thoughts, feelings, and behaviors that people have as they interact with other people (group behavior). Consumer behavior most often takes place in some type of social setting or sometimes with the specific intention of affecting the way others view the self. Thus, social psychology and CB overlap significantly.Cognitive psychology deals with the intricacies of mental reactions involved in information processing. Every time a consumer evaluates a product, sees an advertisement, or reacts to product consumption, information is processed. Thus, cognitive psychology is also very relevant to CB.

Discuss the Relevance of Social Psychology and Cognitive Psychology to the Study

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Discuss the Relevance of Social Psychology and Cognitive Psychology to the Study

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Correct Answer:
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