Multiple Choice
As the manager of a leading bank, Ashley regularly collates information about the bank's clients from the "customer preference" page of the bank's website. This enables the bank to make more client-oriented decisions, leading to longer-lasting affiliations with clients. Ashley's actions are an example of _____.
A) Customer Relationship Management (CRM)
B) marketing management
C) Total Quality Management (TQM)
D) internal marketing management
Correct Answer:
Verified
Correct Answer:
Verified
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