Cullen and MacNeil's Is a Printing Press

Multiple Choice

Cullen and MacNeil's is a printing press. It currently faces a threat from the electronic media. The company primarily views itself as a printing company instead of a company that delivers the benefits that the consumers want. In the given scenario, Cullen and MacNeil's outlook is an example of _____.

A) marketing myopia
B) attitude inoculation
C) positive disconfirmation
D) marketing dissonance