Multiple Choice
PrimeAqua Inc. is a company that manufactures and markets bodysuits for professional kayakers. These consumers are predominantly in the age group of 25-45 years. In the given scenario, the market segment that PrimeAqua Inc. serves with a specific marketing mix is called its _____.
A) emerging market
B) warm market
C) target market
D) high-end market
Correct Answer:
Verified
Correct Answer:
Verified
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