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Which of the Following Formulas Best Represents the Customer Lifetime

Question 98

Multiple Choice

Which of the following formulas best represents the customer lifetime value (CLV) ?


A) CLV = npv (sales - costs) - npv (equity)
B) CLV = npv (sales - costs) / npv (fixed cost)
C) CLV = npv (sales - costs) + npv (equity)
D) CLV = npv (sales - costs) - npv (fixed cost)

Correct Answer:

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