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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    Utilitarian Motivation Bears Much in Common With
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Utilitarian Motivation Bears Much in Common With

Question 64

Question 64

Multiple Choice

Utilitarian motivation bears much in common with:


A) a promotion focus.
B) the idea of self-improvement.
C) the idea of maintaining behavior.
D) the idea of experiencing something personally gratifying.

Correct Answer:

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