Which of the Following Is True of Self-Report Measures

Multiple Choice

Which of the following is true of self-report measures?

A) They do not require consumers to indicate how much they feel a certain emotion.
B) They require the attachment of measuring devices like imaging machines or lie detectors to consumers.
C) They do not give results that are valid enough to be useful to consumer and marketing researchers.
D) They are considered to be less obtrusive than biological measures.