Multiple Choice
Which of the following statements is true of sex appeals in advertising?
A) Consumers find sexually appealing ads largely ineffective.
B) The use of nudity is ineffective for products that have intimate appeal.
C) Both males and females tend to react negatively to female nudity in advertising.
D) Highly sexual ads tend to outperform non-sexual ads when they have highly arousing content.
Correct Answer:
Verified
Correct Answer:
Verified
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