Identify a True Statement in the Context of Attitude-Behavior Consistency

Multiple Choice

Identify a true statement in the context of attitude-behavior consistency.

A) Sales promotion is not required if consumers have a positive attitude toward a product.
B) Attitudes are stronger predictors of behavior when the decision to be made is not classified as high involvement.
C) Attitudes are stronger predictors of behavior when situational factors do not impede the product selection.
D) Attitudes are the most reliable predictors of behavior as they remain constant over time.