Multiple Choice
Which of the following statements is true in the context of source credibility?
A) Trustworthy sources cannot be persuasive even if they are experts.
B) The credibility of a spokesperson has a stronger influence than the credibility of a company.
C) The credibility of a company has a stronger influence than the credibility of a spokesperson.
D) Expert sources cannot be persuasive even if they are perceived as being untrustworthy.
Correct Answer:

Verified
Correct Answer:
Verified
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